SaaS LTV: $99/Month Subscription, 2-Year Average Lifespan
A SaaS customer paying $99 per month for an average of 2 years generates $2,376 in revenue; with 80% gross margin the LTV is $1,901.
How to use this tool
- Enter average order value, purchase frequency (per year), average customer lifespan and gross margin in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your ltv (revenue) and the full breakdown beneath it.
For a $99/month SaaS product with an 80% gross margin and a 2-year average lifespan, this calculator shows exactly what each subscriber is worth.
Frequently asked questions
- What is the difference between revenue LTV and profit LTV?
- Revenue LTV is total expected revenue per customer. Profit LTV (also called CLV) multiplies by gross margin to show how much you actually keep after direct costs. Use profit LTV when comparing against CAC.
- How do I estimate customer lifespan?
- Lifespan ≈ 1 ÷ annual churn rate. If your annual churn is 25%, average lifespan is 4 years. For subscription businesses, use the churn-rate calculator to find this number first.