Average Order Value (AOV) Calculator
Calculate average order value (AOV) and project revenue impact of increasing AOV through upsells or bundles.
How to use this tool
- Enter total revenue, number of orders and target aov (for projection) in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your current aov and the full breakdown beneath it.
AOV is the average dollar amount spent per transaction. Increasing AOV through upsells, cross-sells, or bundling is one of the highest-leverage levers in e-commerce — it grows revenue without increasing customer acquisition costs.
Formula
AOV = Total Revenue ÷ Number of Orders
Projected Revenue = Target AOV × Number of Orders
Revenue Uplift = Projected Revenue − Total Revenue
How it works
Average Order Value (AOV) is calculated by dividing total revenue by the number of orders placed in the same period. The tool then projects what revenue would look like if every order reached a user-defined target AOV — keeping order volume constant — and shows the incremental revenue uplift. This projection assumes order count is unchanged and does not account for potential volume changes caused by higher prices.
Worked example
Worked example
- Current AOV = $10,000 revenue ÷ 200 orders = $50 per order.
- Projected revenue at target AOV of $60 = $60 × 200 = $12,000.
- Revenue uplift = $12,000 − $10,000 = $2,000.
Current AOV: $50; Projected revenue: $12,000; Revenue uplift: $2,000
Key terms
- AOV (Average Order Value)
- Total revenue in a period divided by the total number of orders, measuring the average amount spent per transaction.
- Revenue uplift
- The incremental revenue gain achieved by increasing AOV, holding order volume constant.
- Upsell
- Persuading a customer to purchase a higher-priced or premium version of the product they intend to buy.
- Bundle
- Grouping multiple products or features together at a single price, often to raise AOV and perceived value.
- Conversion rate
- The share of visitors who complete a purchase. AOV and conversion rate together determine total revenue from a traffic source.
Frequently asked questions
- How do I increase average order value?
- Common AOV-boosting tactics: free shipping thresholds (spend $X to get free shipping), product bundles, upsell prompts at checkout, volume discounts, and loyalty programs that reward higher spend.
- How is AOV different from revenue per customer?
- AOV measures the value of a single transaction. Revenue per customer (ARPU) measures total spend across all their orders in a period. A customer may place multiple orders, so ARPU ≥ AOV.