E-Commerce LTV: $40 Average Order Value, Weekly Buyers
A weekly buyer spending $40 per order is worth over $6,000 in annual revenue alone; calculate their full lifetime value here.
How to use this tool
- Enter average order value, purchase frequency (per year), average customer lifespan and gross margin in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your ltv (revenue) and the full breakdown beneath it.
Weekly buyers are your most valuable customers — enter $40 average order value and 52 purchases per year to see just how much each one is worth.
Frequently asked questions
- What is the difference between revenue LTV and profit LTV?
- Revenue LTV is total expected revenue per customer. Profit LTV (also called CLV) multiplies by gross margin to show how much you actually keep after direct costs. Use profit LTV when comparing against CAC.
- How do I estimate customer lifespan?
- Lifespan ≈ 1 ÷ annual churn rate. If your annual churn is 25%, average lifespan is 4 years. For subscription businesses, use the churn-rate calculator to find this number first.