Landing Page Conversion Rate — 2,500 Visitors, 75 Sign-Ups
A landing page converting 75 visitors out of 2,500 has a 3% conversion rate — useful for A/B testing benchmarks.
How to use this tool
- Enter total visitors (or impressions), conversions (actions completed) and revenue per conversion in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your conversion rate and the full breakdown beneath it.
Use this calculator to benchmark your landing page conversion rate — enter visitors and conversions to see your CVR and the revenue opportunity from improvement.
Frequently asked questions
- What is a good conversion rate?
- Average e-commerce CVR is around 2–4%. Top performers achieve 5–10%+. Landing pages for lead generation often convert at 10–25%. The 'good' benchmark depends heavily on your industry, traffic source, and offer.
- How do I improve my conversion rate?
- Common CRO levers include: clearer value proposition, faster page speed, social proof (reviews, testimonials), reducing form friction, A/B testing CTAs, and improving mobile experience.