Email Campaign Conversion Rate — 5,000 Sends, 150 Conversions
An email campaign generating 150 conversions from 5,000 sends has a 3% conversion rate — a solid result for promotional emails.
How to use this tool
- Enter total visitors (or impressions), conversions (actions completed) and revenue per conversion in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your conversion rate and the full breakdown beneath it.
Email conversion rates vary widely by industry — calculate yours from send volume and conversions, plus see the total revenue your campaign generated.
Frequently asked questions
- What is a good conversion rate?
- Average e-commerce CVR is around 2–4%. Top performers achieve 5–10%+. Landing pages for lead generation often convert at 10–25%. The 'good' benchmark depends heavily on your industry, traffic source, and offer.
- How do I improve my conversion rate?
- Common CRO levers include: clearer value proposition, faster page speed, social proof (reviews, testimonials), reducing form friction, A/B testing CTAs, and improving mobile experience.