Retail Gross Margin Calculator — Typical 25–50% Range
A retail business with $50,000 in revenue and $35,000 in product costs has a 30% gross profit margin — typical for brick-and-mortar retail.
How to use this tool
- Enter total revenue and cost of goods sold (cogs) in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your gross profit margin and the full breakdown beneath it.
Retail gross margins typically range from 25–50% — calculate yours to see whether your pricing and sourcing are on track for a sustainable business.
Frequently asked questions
- What is gross profit margin?
- Gross profit margin = (Revenue − COGS) ÷ Revenue × 100. It measures how efficiently a company produces goods or services. High gross margins (e.g., software at 70–90%) mean more money available for R&D, sales, and profit.
- What costs go in COGS?
- COGS includes direct materials, direct labour, and manufacturing overhead tied to production. It excludes selling, general & administrative (SG&A) expenses, R&D, and interest — those appear below the gross margin line.
- What is a good gross margin?
- Software/SaaS: 70–90%. Retail: 25–50%. Manufacturing: 20–40%. Service businesses: 50–70%. Compare against industry peers rather than a universal benchmark.