LinkedIn Ads Click-Through Rate Calculator
LinkedIn Ads average 0.4–0.6% CTR for most ad types — a 1% CTR from 30 clicks across 3,000 impressions is an above-average result.
How to use this tool
- Enter total clicks and total impressions (or sends) in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your click-through rate (ctr) and the full breakdown beneath it.
LinkedIn Ads typically have lower CTR than other platforms due to their professional audience — calculate yours to evaluate creative and targeting effectiveness.
Frequently asked questions
- What is a good CTR?
- Benchmarks vary by channel: Google Search Ads average 2–6% CTR; Display Ads 0.1–0.3%; Email campaigns 2–5%; Organic search results 2–10% depending on position. Always compare against your own historical baseline.
- Does a higher CTR always mean better performance?
- Not necessarily. A very high CTR with a low conversion rate may indicate misleading ad copy that attracts the wrong audience. Optimise for both CTR and post-click conversion rate.