Display Ads CTR — Typical 0.1% Click-Through Rate
Display ads typically achieve 0.05–0.35% CTR — 100 clicks from 100,000 impressions is a 0.1% CTR, typical for banner advertising.
How to use this tool
- Enter total clicks and total impressions (or sends) in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your click-through rate (ctr) and the full breakdown beneath it.
Display advertising has inherently low CTR — calculate your banner or display ad click-through rate and compare it to the industry average of around 0.1%.
Frequently asked questions
- What is a good CTR?
- Benchmarks vary by channel: Google Search Ads average 2–6% CTR; Display Ads 0.1–0.3%; Email campaigns 2–5%; Organic search results 2–10% depending on position. Always compare against your own historical baseline.
- Does a higher CTR always mean better performance?
- Not necessarily. A very high CTR with a low conversion rate may indicate misleading ad copy that attracts the wrong audience. Optimise for both CTR and post-click conversion rate.