Average Order Value: $500K Revenue, 5,000 Orders
With $500,000 in total revenue and 5,000 orders, the AOV is $100 — a common benchmark for established ecommerce brands.
How to use this tool
- Enter total revenue, number of orders and target aov (for projection) in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your current aov and the full breakdown beneath it.
Established ecommerce brands processing 5,000+ orders per period use AOV analysis to optimize bundle offers and minimum order thresholds for free shipping.
Frequently asked questions
- How do I increase average order value?
- Common AOV-boosting tactics: free shipping thresholds (spend $X to get free shipping), product bundles, upsell prompts at checkout, volume discounts, and loyalty programs that reward higher spend.
- How is AOV different from revenue per customer?
- AOV measures the value of a single transaction. Revenue per customer (ARPU) measures total spend across all their orders in a period. A customer may place multiple orders, so ARPU ≥ AOV.