Average Order Value: $1M Revenue, 10,000 Orders
A high-volume ecommerce site with $1M in revenue and 10,000 orders achieves an AOV of $100.
How to use this tool
- Enter total revenue, number of orders and target aov (for projection) in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your current aov and the full breakdown beneath it.
Scaling ecommerce businesses with over 10,000 orders per period use AOV targets and funnel analysis to increase revenue without proportionally increasing order volume.
Frequently asked questions
- How do I increase average order value?
- Common AOV-boosting tactics: free shipping thresholds (spend $X to get free shipping), product bundles, upsell prompts at checkout, volume discounts, and loyalty programs that reward higher spend.
- How is AOV different from revenue per customer?
- AOV measures the value of a single transaction. Revenue per customer (ARPU) measures total spend across all their orders in a period. A customer may place multiple orders, so ARPU ≥ AOV.