Average Order Value: $10K Revenue, 50 Orders
A boutique or specialty store with $10,000 in revenue and 50 orders has an average order value of $200.
How to use this tool
- Enter total revenue, number of orders and target aov (for projection) in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your current aov and the full breakdown beneath it.
Low-volume, high-AOV stores like luxury goods or B2B suppliers benefit from tracking this metric to identify trends in customer purchasing behavior.
Frequently asked questions
- How do I increase average order value?
- Common AOV-boosting tactics: free shipping thresholds (spend $X to get free shipping), product bundles, upsell prompts at checkout, volume discounts, and loyalty programs that reward higher spend.
- How is AOV different from revenue per customer?
- AOV measures the value of a single transaction. Revenue per customer (ARPU) measures total spend across all their orders in a period. A customer may place multiple orders, so ARPU ≥ AOV.