Average Order Value: $100K Revenue, 1,000 Orders
A store with $100,000 in revenue and 1,000 orders has an average order value of $100.
How to use this tool
- Enter total revenue, number of orders and target aov (for projection) in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your current aov and the full breakdown beneath it.
Calculating AOV at scale helps ecommerce businesses understand whether upsell and cross-sell strategies are moving the needle on revenue per transaction.
Frequently asked questions
- How do I increase average order value?
- Common AOV-boosting tactics: free shipping thresholds (spend $X to get free shipping), product bundles, upsell prompts at checkout, volume discounts, and loyalty programs that reward higher spend.
- How is AOV different from revenue per customer?
- AOV measures the value of a single transaction. Revenue per customer (ARPU) measures total spend across all their orders in a period. A customer may place multiple orders, so ARPU ≥ AOV.