Markup on a $200 Selling Price with $100 Cost
A product that costs $100 and sells for $200 has a markup of 100%.
How to use this tool
- Enter selling price and cost in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your markup and the full breakdown beneath it.
A 100% markup means you doubled the cost to set the selling price — a common retail benchmark.