CAC Calculator: $50,000 Spend, 500 New Customers
A $50,000 marketing spend that brings in 500 new customers results in a $100 Customer Acquisition Cost.
How to use this tool
- Enter total sales & marketing spend and new customers acquired in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your customer acquisition cost (cac) and the full breakdown beneath it.
Calculate your Customer Acquisition Cost instantly — $50,000 spent to acquire 500 customers gives you a $100 CAC.
Frequently asked questions
- What costs should I include in CAC?
- Include all sales and marketing expenses: paid ads, agency fees, sales salaries, CRM and marketing tools, trade show costs, and any other spend directly tied to customer acquisition. Divide the total by new customers won in the same period.
- What is a good CAC?
- There is no universal benchmark — CAC must be evaluated against Customer Lifetime Value (LTV). A common rule of thumb is LTV:CAC ≥ 3:1. If your LTV is $300, a CAC below $100 is healthy.
- How often should I calculate CAC?
- Monthly for fast-moving businesses, quarterly for slower sales cycles. Track the trend over time — rising CAC without a corresponding LTV increase is an early warning sign.