CAC: $10,000 Marketing Spend for 100 Customers
Spending $10,000 to acquire 100 customers gives a Customer Acquisition Cost (CAC) of $100 per customer.
How to use this tool
- Enter total sales & marketing spend and new customers acquired in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your customer acquisition cost (cac) and the full breakdown beneath it.
Dividing your total sales and marketing spend by new customers acquired gives your CAC — $10,000 for 100 customers equals $100 per customer.
Frequently asked questions
- What costs should I include in CAC?
- Include all sales and marketing expenses: paid ads, agency fees, sales salaries, CRM and marketing tools, trade show costs, and any other spend directly tied to customer acquisition. Divide the total by new customers won in the same period.
- What is a good CAC?
- There is no universal benchmark — CAC must be evaluated against Customer Lifetime Value (LTV). A common rule of thumb is LTV:CAC ≥ 3:1. If your LTV is $300, a CAC below $100 is healthy.
- How often should I calculate CAC?
- Monthly for fast-moving businesses, quarterly for slower sales cycles. Track the trend over time — rising CAC without a corresponding LTV increase is an early warning sign.