Podcast Advertising CPM Calculator
Podcast advertising typically commands a $25–$50 CPM — a $1,500 spend for 30,000 downloads works out to a $50 CPM.
How to use this tool
- Enter total ad cost and total impressions in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your cpm (cost per 1,000 impressions) and the full breakdown beneath it.
Podcast ads are priced per thousand downloads (CPM) — enter your sponsorship cost and expected download count to calculate your podcast advertising CPM.
Frequently asked questions
- What does CPM stand for?
- CPM stands for Cost Per Mille — 'mille' is Latin for thousand. CPM is the price an advertiser pays for 1,000 ad impressions. It is the standard pricing model for display, video, and programmatic advertising.
- What is a good CPM?
- CPM benchmarks vary widely by channel: social media display averages $5–$15 CPM; video ads $10–$30 CPM; premium publishers $20–$50+ CPM. Lower is not always better — a higher CPM on a targeted audience may deliver better ROI than a cheap, untargeted audience.